Where Can I Buy Zima Alcohol ##BEST##
The beverage hit the market around 1994, and was an instant hit. We think of it like an alcoholic Crystal Pepsi. (Which, incidentally, is also back on shelves.) Fans would soak Jolly Ranchers and Skittles in the bottles for interesting fruity variations. Not that we would know. We just turned 21 yesterday.
where can i buy zima alcohol
The brand officially died in 2008 in the United States, but it never left Japan. According to MillerCoors, the brand still does extremely well there. The Citrusy clear alcoholic beverage is only 5% alcohol by volume.
It came in two versions. The first was clean, crisp, slightly tart, and high in alcohol. Then they reformulated it with more sugar and less alcohol. I drank the original (too) regularly, hated the reformulated sweet remake. Hope they bring back the original.
Zima means "winter" in many Slavic languages. It was launched nationally in the United States as Zima Clearmalt in 1993 after being test-marketed two years earlier in the cities of Nashville, Sacramento, and Syracuse. The lemon-lime drink was part of the "clear craze" of the 1990s that produced products such as Crystal Pepsi and Tab Clear. Early advertisements for Zima described it as a "truly unique alcohol beverage" and used the tagline "Zomething different".
Zima offered an alternative to the then-successful wine cooler category. Coors spent $50 million marketing Zima in its first year, persuading nearly half of American alcohol drinkers to try it. Brandweek magazine reported that at Zima's peak in 1994, 1.2 million barrels of the beverage were sold. It was originally popular among young women. Coors made its first attempt at attracting young men to the brand in 1995 by marketing Zima Gold (an amber-colored beverage that promised a "taste of bourbon"). The drink was unpopular and disappeared from store shelves within the year.
Coors believed that Zima would change the entire alcohol industry, and its advertising demonstrates this. The company spent upwards of $38 million to promote Zima when it launched in 1993, creating a video series and video game, and even becoming one of the first companies to promote a food product on the internet. According to Coors, approximately 70 percent of drinking-aged adults tried Zima in its first year of release, selling over 1.3 million barrels that year alone.
Before the advent of White Claw and Truly, Zima was the first clear alcoholic beverage. As such, its close resemblance to water made it incredibly easy for teenagers to slip the beverage past their unsuspecting parents. Further, as flavor, and thus scent, was lost in the filtration process, the beverage smelled nothing like beer, further allowing underage drinkers to go unchecked by police and parents alike.
As the return of Zima spreads 90s nostalgia to the masses, Zima aficionados must be aware that unlike our unfading memories of Zima, this national reintroduction of the alcoholic beverage will not last forever.
Chronic alcohol comsumption leads to cardiovascular diseases (e.g. hypertension, cardiomyopathy), pancreas damage, myopathies, osteoporosis, neurological and psychiatry diseases including fetal alcohol syndrome and addiction.
Alcohol-induced damage to the organism derives from its direct effect, in particular its metabolism and the substances produced thereof. The direct effect manifests itself mainly in changes to biological membranes and influencing their fluidity, potentially also by intercellular interactions with the possible alcohol-induced malnutrition caused by its effect on the epithelium of the small intestine.
Oxidation of alcohol to acetaldehyde and subsequently to acetate requires reduced nicotine cofactors, which alter the ratio of reduced and oxidized NAD, thereby altering the redox cell environment. These changes result in increased lactate and ketone body formation and reduced gluconeogenesis and Krebs cycle activity, followed by increasing of acetate for lipid synthesis. Acetaldehyde is a very reactive compound binding itself to nucleic acids, phospholipids and, above all, to proteins, including albumin, collagen and haemoglobin, thus altering their structure and function. Nucleic acid modifications, the formation of etheno-DNA adducts, are one of the possible mechanisms of carcinogenicity of alcohol, including inhibition of DNA repair.
Alcohol consumption is associated with more than 200 diseases (5), including a number of tumours, hypertension (6), liver cirrhosis (7), brain damage and diabetes (8). Ethanol abuse also damages the pancreas (causes up to 50% of chronic pancreatitis), the nervous system (psychiatric diseases, addiction treatment) and the muscles; it affects the immune system, the nourishment of the organism; and contributes to the formation of osteoporosis. Drinking alcohol during pregnancy may cause fetal alcohol syndrome with an incidence of 3.7 per 1000 live births in Europe (9). Children and pre-adolescents (people under 18 years of age) who consume alcohol are at an increased risk of alcohol-induced damage to the organism (10), including the risk of alcohol dependence.
Alcohol is most commonly associated with liver damage. Alcohol-induced liver damage includes a variety of nosological units, such as steatosis, alcoholic hepatitis, cirrhosis, and hepatocellular carcinoma. In Europe and the US, alcohol is the most common cause of liver cirrhosis. According to the GDB (Global Burden of Disease) study, roughly half of the cirrhosis deaths were caused by alcoholic liver cirrhosis. The basic mechanisms of hepatic tissue damage include centrilobular hypoxia, neutrophil infiltration and immune response activation (IL-8 activation, leukotriene B4, inflammatory cell infiltration), cytokine and endotoxin exposure, antigen adduct formation, and oxidative stress damage (7).
The Washington Post also points out that while Zima was actually able to snag a "remarkable 1 percent share of the national alcohol market in its first year," it didn't quite go out in a blaze of glory. Rather, the bottled beverage stuck around until 2008, largely forgotten and collecting dust on shelves until it disappeared completely.
Do you remember Zima? Few drinks have inspired such feverish interest for such a brief amount of time. During the brand's height, most American alcohol consumers tried the stuff, and its inventor Coors thought that Zima would change the face of the whole alcohol market. Its ads were an inescapable part of the '90s media landscape, and it was the subject of newspaper articles and TV shows. Then, seemingly overnight, people stopped buying Zima, and the American public watched in glee as the fad flopped and turned into an embarrassing failure.
According to Ranker, Coors figured out that they could make a clear alcoholic beverage by removing the color and taste from their worst beer with activated charcoal. They added lemon-lime flavor to this bubbly, flavorless liquid to create Zima. Rival brewery Miller also used the charcoal filtration process to create their Zima competitor Miller Clear (via The Washington Post).
Coors had high hopes for its new product and invested a ton of money into rolling it out nationwide. Bloomberg reports that the brewery spent $180 million on the brand's national launch in 1994. Ranker says that $38 million of that went to marketing, which initially paid off: In its first year of widespread availability, about 7 in 10 American drinkers tried Zima, and Coors sold over a million barrels of its new product (via Mental Floss). That was good for 1% of the entire American alcohol market, but the honeymoon didn't last long.